Profile
T-shaped professional combining a BSc in Software Engineering with an MA in Content & Media Strategy (NHL Stenden, NL — expected 2026). Five years building at the intersection of AI-augmented automation, technical marketing, and full-stack web development. Co-founded a digital web studio that delivered 20+ client sites across four continents. Google Analytics (GA4) certified. I design human-in-the-loop workflows that keep teams in control while AI handles the scale — the approach Dutch employers increasingly require under the EU AI Act.
Experience
Co-Founder & Digital Lead
2019 — Present
Build Up Addis (Digital Web Studio) · Remote / International
- Delivered 20+ custom websites for clients across entertainment, healthcare, law, music, and international trade.
- Implemented SEO strategies achieving 40% average improvement in organic search rankings across client portfolio.
- Designed and deployed AI-augmented content workflows using n8n and Make.com, reducing manual production time significantly.
- Managed end-to-end delivery: discovery → UX design → build → GA4 tracking setup → launch.
- Notable clients: Disruptor Pictures, Birbaux Records, Ethio Medical, Dahlak Production, Danny Engineering, Idrofoglia SRL.
Digital Marketing Specialist
2021 — 2023
Barcon Getta · Ottawa, Canada (Part-time / Remote)
- Managed multi-channel digital marketing campaigns for competitive international markets.
- Increased customer engagement by 30% through targeted SEO, content strategy, and conversion optimisation.
- Optimised WordPress site performance and implemented conversion tracking via Google Tag Manager.
SEO & Content Strategist
2021 — 2023
ip4sure · Eindhoven, Netherlands (Part-time)
- Improved organic search rankings by 25% for clients through technical SEO audits and content optimisation.
- Developed content strategies that improved user engagement and lead generation for B2B clients.
- Delivered GA4 migration support and custom reporting dashboards for stakeholders.
Selected Projects
Live Crypto Dashboard
React · CoinGecko API
- Real-time price tracker with interactive charts, search, and coin detail pages. Demonstrates React, Context API, and REST API integration. github.com/jerichoNega/react-crypto-dashboard
AI Content Engine (In Progress)
Claude API · HITL Design
- Human-in-the-loop content generation system. Writers brief a topic, AI drafts, humans review before publish — responsible AI by design.