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T-shaped builder at the intersection of software engineering, AI automation, and digital media strategy. I design human-in-the-loop systems that scale and build digital products that deliver measurable results — with a founder's instinct for what actually works.
About Me
I'm a multi-disciplinary technologist with an entrepreneurial background. My work spans software engineering, AI-augmented automation, web development, and content & media strategy — a combination that lets me bridge the technical and business dimensions of every challenge.
I design AI systems with human-in-the-loop principles at their core — keeping humans informed, in control, and accountable. In a world racing to automate everything, I believe the competitive edge belongs to those who know when to let AI run and when to step in.
Currently finishing an MA in Content & Media Strategy at NHL Stenden (Netherlands), co-running a web studio, and building AI-powered products for the next phase.
// Education & Credentials
MA — Content & Media Strategy
NHL Stenden University of Applied Sciences
Leeuwarden, Netherlands · Expected 2026
Finishing SoonBSc — Software Engineering
Arba Minch University · Ethiopia
Foundation in Systems & Engineering
Entrepreneurship
Co-Founder · Digital Abyssinia Technologies & Build Up Addis
2019 — Present
Google Analytics Certified
Google · GA4 Certification
Data Analytics · Measurement · Reporting
Certified ✓What I Do
Full-stack capabilities across tech, strategy & creative
Software Engineering
Full-stack development, architecture design, and scalable system building. Clean code, thoughtful solutions, built for the long run.
AI Automation
Designing and deploying AI-powered workflows that eliminate bottlenecks, cut costs, and create competitive advantages for modern businesses.
Web Design
Crafting high-performance digital experiences that are visually compelling and conversion-focused — design that works as hard as it looks.
Content & Media Strategy
Building content ecosystems and media strategies that grow audiences, build authority, and turn attention into measurable business results.
Product Strategy
From zero-to-one ideation to market fit. Entrepreneurial thinking applied to product development — building things people actually need.
Tech Consulting
Strategic advice on tech stack, digital transformation, and AI adoption for startups and growing companies ready to scale intelligently.
Tech Stack
Frontend
Backend & Data
AI & Automation
Strategy & Business
Selected Work
Digital Agency · Co-Founder
Build Up Addis
Co-founded a full-service web & digital studio. Delivered 9+ client sites across entertainment, music, law, healthcare, and international trade — strategy, design, build, and launch end-to-end.
Web Application
Live Crypto Dashboard
Real-time cryptocurrency tracking dashboard with live price feeds, interactive detail views, and market data — built with React and the CoinGecko API.
AI Automation · Human-in-the-Loop
AI Content Engine
A human-in-the-loop content generation system. Writers brief the topic, AI generates structured drafts, humans review and refine before publish. AI accelerates — humans decide.
Web Design · Multi-Industry
Client Web Portfolio
A selection of live client sites across industries: film production, record labels, law firms, medical companies, and international trade. Built across Digital Abyssinia Technologies and Build Up Addis.
Web Design · Front-End
This Portfolio
Designed and built from scratch — dark cyberpunk aesthetic, scroll-triggered animations, typewriter effect, cursor glow, fully responsive. Zero frameworks. Pure HTML, CSS, and vanilla JS.
What's next?
Your Project
Have a challenge that needs solving? I'd love to hear about it.
Start a Conversation →Writings
AI & Society
How to Stay Sharp When AI Is Making Everyone Lazier
AI tools are incredible — and they're quietly training us to stop thinking. Here's the mindset shift that separates the people AI empowers from the ones it replaces.
Automation
Human-in-the-Loop Isn't a Compromise — It's the Strategy
Every serious AI deployment I've worked on has one thing in common: a human checkpoint that makes the whole system trustworthy. Here's why responsible AI is also better AI.
Career & Growth
The T-Shaped Professional in the Age of AI: Why Breadth Still Wins
The people thriving right now aren't the pure coders or the pure creatives — they're the ones who learned to move fluidly between both. A field report from someone building at the seam.
Get In Touch
Whether you need a technical co-founder, an automation expert, a web presence, or a strategic advisor — I'm open to interesting conversations and ambitious projects.