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PPD Archive · Master of Content & Media Strategy · NHL Stenden

Personal & Professional
Development Archive

A supplementary archive accompanying the PPD Portfolio submission of Beyaricko Nega Degu (student number 5692792, Group C, coaches Martine van der Heide and Marije Rispens). The portfolio template, completed logbook, and full evidence ZIP are uploaded to Blackboard. This page maps each appendix reference in the template to its live online artefact, so the work can be inspected in its native context.

Submission · 15 May 2026 Reflection word count · 2,973 / 3,000 Opinion piece S1–3 · 958 / 1,000 Evidence ZIP · 5692792_DEGU_Evidence.zip

1 · Three learning goals

Goal 1 · Professional skill

Data-Driven Strategy and Analytical Thinking

Sep 2025 – Apr 2026 · 78 hours

Earned the Google Analytics 4 certification (27 Dec 2025), built a Looker Studio dashboard on live Buildup Addis GA4 data (April 2026), and integrated HubSpot Academy modules and Planr budget tracking as analytical inputs. Outcome: an analytical posture, not just a toolset.

Goal 2 · Professional skill

Technical Literacy and Applied AI Integration

Sep 2025 – May 2026 · 122 hours

Four phases: JavaScript fundamentals, React applications, applied client work (DATAFRYSLÂN persona, Planr, command-centre with Telegram bot), and AI integration (11 Make.com scenarios including a recruitment pipeline with 17 executions and 0 errors). Closed with the Anthropic Claude Code in Action certificate (12 May 2026).

Goal 3 · Soft skill / mindset

Networking and Professional Collaboration

Oct 2025 – May 2026 · 52 hours

Built a positioned network through prepared conversations and a 48-hour follow-up protocol. Key exchanges: Thonie van Lieburg (hiring manager), Twan Wouters (Cyberlab mentor), Wesley Plugers (Scherp Online), Neil Langereis (Meet the Board), Gerben (MICA), Justin van Dongen, Erik Bell, Noah van Rossum.

2 · Pitch for Industry Opinion Piece

From Automation to Architecture: Why the Dutch Digital Industry Needs AI Governance Professionals. Published on this site as the prototype for the PPD opinion piece (Indicator 5d).

Live · Indicator 5d Prototype

From Automation to Architecture

May 2026 · 7 min read

Sections 1 to 3 (958 words) covering Code of Ethics (HITL, Privacy by Design, Radical Transparency), What I Would Change (the Automation Trap, EU AI Act, my 18-to-24-month verdict), and How I Would Convince (technical-transparency strategy, named audience, measurable signals). The Make.com recruitment-pipeline governance architecture is the worked example.

3 · Goal 1 — Evidence Index

IDTitleStatus
H1Google Analytics 4 certification (Cert. ID 170306910, 27 Dec 2025)
Industry-recognised credential; pdf in evidence ZIP.
In ZIP
H2Looker Studio Digital Performance Dashboard — Buildup Addis (April 2026)
43 visitors, 71 sessions, 40.85% engagement rate, 3-min avg session.
In ZIP
H3HubSpot Academy modules (inbound marketing / content strategy)
Completion record.
In ZIP
H4Planr budget and capacity tracking — De Ruiter's Bakkerij
€1800/month, 12 h/week cap.
In ZIP

4 · Goal 2 — Evidence Index

IDTitleStatus
I1Phase 1 JavaScript projects (Sep–Dec 2025)
digital-clock-js, palindrome-checker, snake-game, todo-app, dev-tip-calculator.
Live + ZIP
I2Phase 2 React applications (Jan–Feb 2026)
Crypto price dashboard, developer profile finder.
Live + ZIP
I3Make.com AI recruitment pipeline (17 executions, 0 errors)
Parent-child architecture, mandatory human-review node, compliance-by-design.
In ZIP
I4DATAFRYSLÂN Pieter Hoekstra persona
Big Five OCEAN, motivation framework, media-use percentages, core values.
In ZIP
I5Planr / de-ruiter-contentcalendar implementation system
Four content series, weekly time caps, four-week production cycle.
In ZIP
I6Command-centre app + Telegram-bot voice-to-brain-dump pipeline
Offloads remembering so the brain can do thinking.
In ZIP
I7Anthropic Claude Code in Action certificate (12 May 2026)
Cert. No. fza2jjtswv87.
Verify + ZIP
I8Make Academy + Anthropic Claude Cowork (in progress)
Progress screenshots.
In ZIP
I9Other Phase 4 work
MyNewsJericho (Python news bot), housing-finder (scraper), BuildupAddis vibe-coded contribution.
Live + ZIP

5 · Goal 3 — Evidence Index

IDTitleStatus
J1Thonie van Lieburg email correspondence (3 Nov 2025)
Hiring manager call; React, TypeScript, CI/CD named as non-negotiable.
In ZIP
J2MICA Open Agency Night, Leeuwarden (2 April 2026)
Met Gerben (linkedin.com/in/gerbenjk/).
In ZIP
J3Job Fair for Internationals certificate (12 February 2026)In ZIP
J4LinkedIn connections sheet
Gerben, Justin van Dongen, Neil Langereis, Erik Bell, Noah van Rossum.
In ZIP

6 · Received feedback & mentors

IDTitleStatus
CCoach rubric assessment — Indicators 5a + 5c (October 2025)
Overall grade 8.25; quoted directly across all three reflections.
In ZIP
D1Twan Wouters WhatsApp — LinkedIn visibility (12 October 2025)
Personal communication (APA 7).
In ZIP
D2Twan Wouters WhatsApp — AI and the future of programming (2026)
Personal communication (APA 7); quoted in Goal 2 and Opinion Piece Section 2.
In ZIP
EWesley Plugers (Scherp Online) LinkedIn post
Public reference to the networking exchange.
Live + ZIP
FMarije Rispens verbal feedback note + Meet the Board group photo
With explicit permission to cite for PPD.
In ZIP

7 · Personal foundation (carried from PPD Plan)

IDTitleStatus
A16Personalities ENFJ-T result (October 2025)In ZIP
BDigital Abyssinia Technologies company profile (2024)In ZIP

8 · Opinion piece prototype evidence

IDTitleStatus
K1Published opinion article on this website
From Automation to Architecture (May 2026).
Live + ZIP
K2Make.com recruitment-pipeline governance architecture diagram
Visual representation used inside the article.
In ZIP

9 · Logbook

Completed PPD logbook uploaded separately to Blackboard as PPD_MCMS_Logbook_DEGU_Completed.xlsx. Five sheets: Identification, Monthly Summary (Sep 2025 – May 2026), Weekly Entries (milestone weeks colour-coded by goal), Daily Highlights (the dated milestones referenced in the reflections), and Goal Totals (hours per goal with end-of-year status).


How this archive relates to the Blackboard submission